100+
Exhibiting brands & manufacturers (105 and counting)
Milwaukee · You're the home crowd
The nation's biggest plumbing tradeshow is coming to Milwaukee.
Two days. 100+ manufacturers and brands on one floor at the Baird Center — Kohler, Milwaukee Tool, Moen, Rheem, Bradford White, Viega, DEWALT and more. Get hands on the newest gear, watch the live apprentice contest, and eat on the show floor. All for a $50 Show Pass. Don't miss out.
Registration is handled by PHCC — takes a couple of minutes. Show Passes are also sold onsite in Milwaukee, but registering ahead skips the line.
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until the show floor opens · Tue, Oct 20 · 12:30 PM CT
2 days
Of open show floor — Oct 20 & 21
$50
Contractor Show Pass · also sold onsite
1 floor
Every major brand in the trade, under one roof
Who's on the floor
The brands you
install every day.
In one room.
The manufacturers, tool makers, distributors and software companies that run this trade — with the actual reps, the actual product, and show-floor pricing. This is the exhibitor list as of today; more are being added.
Applied Vision Works
Blazeo
Broccoli AI
DAB Pumps
ESCO Institute
Excel Restoration
FieldPulse
Franklin Electric · Little Giant
Hackney
HireAligned
HODESCO
Leak Gopher
North Central Fabricators
PHC News
Pivot Digital
Relentless Digital
Reliance Worldwide (SharkBite)
ResQ
Roth
SF&P Advisors
Stupar Enterprises
Van Pak Jetter
To Your Success
Trainual
Unico
Bobyard
The Advisory IB
Exhibitor logos as listed on the official PHCC CONNECT exhibitor directory — more being added weekly. See the full, live exhibitor list → · Interactive floor plan →
Reps. Product. Show-floor pricing.
Talk to the people who actually design the stuff you install — not a distributor counter.
What's happening on the floor
Way more than
booths & brochures.
PHCC expanded the Product & Technology Showcase to two full days for 2026 — and packed the hall with live competition, demos and hands-on learning.
01
The National Plumbing Apprentice Contest — live
The best apprentices in the country rough-in and finish a real plumbing project against the clock, right on the show floor. Bring your apprentices. Bring your crew. It's the most watched thing in the building.
02
Milwaukee Central
New for 2026: a dedicated exhibit area for Wisconsin & regional manufacturers. Meet the people building product in your backyard.
03
ESCO Mobile Training Studio
The "Did You Know" mobile studio rolls onto the floor with live equipment demos and hands-on training.
04
Learning Labs
Short, practical sessions on new tech, pricing, hiring and running a tighter shop — no classroom required.
05
Podcast Pods
Live interviews with contractors, manufacturers and industry leaders recorded on the floor. Sit in — or get on mic.
06
Lunch & breakfast on the floor
Lunch is served on the show floor Tuesday, breakfast Wednesday. Eat, walk the aisles, talk shop — no leaving the building, no lost afternoon.
07
The PHCC booth
PHCC Academy training, QSC business tools, membership — and the Wisconsin PHCC crew. Stop by and say you're local.
Expo-only deals
Show-only tool deals you won't get at the counter.
This is the one place the tool and equipment brands sell face-to-face. Exhibitors bring show specials, demo-unit pricing and giveaways you'll only find on the floor — from the Milwaukee Tool van to the DEWALT, Rheem and Bradford White booths. Two days only. When the floor closes Wednesday at 11, the deals go with it.
- Show-floor pricing straight from the factory reps
- Demo & display units, swag and giveaways at the booths
- Talk to the people who build the tools — not a counter guy
Exhibit Hall · Baird Center — tap to explore booth-by-booth →
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Show floor hours
Two days.
Come for one,
come for both.
Tuesday, Oct 20
12:30 PM – 4:30 PM CT
Lunch served on the show floor 12:45–2:00. Apprentice contest runs all afternoon.
Wednesday, Oct 21
8:00 AM – 11:00 AM CT
Breakfast on the show floor. Apprentice contest finals in the morning. Be back on the job by lunch.
Registration desk opens Tue 7:30 AM and Wed 7:30 AM at the Baird Center. Show Pass holders check in at the same desk.
Contractor Show Pass
$50/ person · both days
Everything on the show floor. Nothing you don't need.
- Show floor access Tue Oct 20 and Wed Oct 21
- 100+ brands, reps & show-floor deals
- Live National Plumbing Apprentice Contest
- Milwaukee Central, Learning Labs, Podcast Pods, ESCO demos
- Lunch Tuesday & breakfast Wednesday on the floor
Also sold onsite at the Baird Center registration desk — but registering online ahead of time is faster, and you'll get your badge without the line.
Bringing the whole crew? Register each person, or register as a group. Want the full 4-day conference — keynote, 25+ education sessions, Brew City Bash & the Harley-Davidson Museum closing party? See full-conference rates →
Milwaukee, this one's yours
Contractors fly in from across the country. You just drive downtown.
PHCC CONNECT moves to a new city every year. In 2026 it's in your backyard — which means the biggest gathering of plumbing, heating & cooling brands in the country is a short drive away, for the price of a tank of gas and a Show Pass.
Half a day, not a week
Tuesday afternoon or Wednesday morning. No flights, no hotel, no lost week. Come with the crew and be back on the job.
Wisconsin brands, home turf
Kohler, Milwaukee Tool, InSinkErator, Bradford White and J. F. Ahern are all on the floor — plus a dedicated Milwaukee Central area for regional manufacturers.
Next year it's gone
The national show won't be back in Milwaukee for years. If you've ever wanted to see it, this is the one to see.
Baird Center
400 W Wisconsin Ave, Milwaukee, WI 53203
Downtown — off I-794 / I-43. Parking in the Baird Center garage and surrounding downtown structures.
Want the whole thing?
The Show Pass gets you the floor. The conference gets you everything.
CONNECT is PHCC's national conference — four days, Oct 19–22. If you run a shop and want the education and the parties too, upgrade to a full-conference registration.
Tue Oct 20 · Keynote
Dr. Rick Goodman
"The Hidden ROI of Belonging: Building a Symphony of Talent in the Workplace" — plus 25+ sessions on pricing, recruiting, AI automation, legal, sales and leadership.
Mon Oct 19 · Opening night
Brew City Bash
Opening party at the Hilton, followed by the Wisconsin After-Party. Also Monday: Kohler factory tour & InSinkErator plant tour (pre-registration, limited seats).
Wed Oct 21 · Closing night
Harley-Davidson Museum
Closing party with food, live music and networking at Milwaukee's most iconic venue. Thursday wraps with the Awards Show & Breakfast.
Full-conference early-bird rates end Aug 22, 2026. See all registration options → · Full schedule →
Quick answers
Before you go.
Do I need to be a PHCC member?
No. The $50 Contractor Show Pass is for plumbing, heating and cooling contractors and their teams — members or not. (Full-conference registration has member and non-member rates.)
Can I bring my techs and apprentices?
Yes — that's the point. Each person needs their own Show Pass. Apprentices should absolutely come watch the National Plumbing Apprentice Contest; it's a real project built live against the clock.
Can I just buy a pass at the door?
Yes, Show Passes are sold onsite at the Baird Center registration desk (Tue & Wed from 7:30 AM). Registering online ahead of time is faster and gets you through badge pickup without the line.
Which day should I come?
Tuesday afternoon (12:30–4:30) is the bigger block with lunch on the floor. Wednesday morning (8–11) is quieter, with breakfast and the apprentice contest finals. Your pass covers both.
I'm a supplier / vendor / not a contractor. Can I get the $50 pass?
The $50 rate is for contractors. Non-contractor show-only and exhibitor registrations are priced separately — see PHCC's registration page or the exhibitor resources if you want a booth.
Where do I park?
Baird Center is at 400 W Wisconsin Ave in downtown Milwaukee. There's parking in the Baird Center structure and several downtown garages within a block or two. Rideshare drop-off is on Wisconsin Ave.
Oct 20–21 · Baird Center · Milwaukee
Don't be the shop
that missed it.
The biggest plumbing tradeshow in the nation, in your city, for fifty bucks. Grab your pass, grab your crew, and we'll see you on the floor.